Financial Problems Small Enterprises Face

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Article Posted in: Marketing

The Deloitte Kenya Economic Outlook 2016 notes that Kenyan SMEs are hindered by inadequate capital, limited market access, poor infrastructure, inadequate knowledge and skills, and rapid changes in technology. Corruption and an unfavourable regulatory environment are other challenges.


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Calculating Customer Value

Customer lifetime value is the total amount of money that a customer will spend from acquisition through the end of the relationship with a busines...

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Strategy Rules

Strategy rules are a predefined set of principles and guidelines that guide the formulation, implementation, and evaluation of strategies within an...