Red Ocean vs. Blue Ocean
Video
Posted in: Marketing
The main idea behind the names of blue and red ocean strategies is color associations. The blue color is calm and relaxing, it also symbolizes depth, stability, and even intelligence. For SaaS, such an environment is advantageous and promising, with lots of new opportunities.
On the contrary, red color is associated with strong emotions, such as passion, hate, and, of course, love. Such an industry is characterized by strong competition and tension, which makes it difficult for new SaaS solutions to coexist and compete with other projects.
