Case Study: Jake Megatech Limited - Innovating Edible Oils and Sustainability in Machakos County

Before joining the MSME Olympiad Acceleration Program, Jake Megatech faced significant marketing struggles. Their innovative approach to utilizing oil seed waste faced obstacles in reaching their intended audience. The absence of a robust business model hindered their growth potential. The MSME Olympiad provided vital insights into marketing, sales strategies, financial management, and refining their business model canvas. Emmanuel Ayora notes, "The program provided essential marketing and financial management knowledge, crucial in refining our strategies." Key Outcomes and Recommendations: 1. Enhanced Market Reach and Revenue Potential: Increased market reach and potential for new business engagements. Growth in revenue due to the implementation of new marketing and sales strategies. 2. Product Diversification and Innovation: Expansion of product lines, including Castor Oil, resulting from networking and engagement. Initiatives such as developing a digital solution for disease and pest mapping using AI. 3. Sustainability and Collaborative Growth.

 Strengthened sustainability through collaborations with organizations and government agencies. While precise figures weren’t mentioned, Jake Megatech observed substantial improvements across various aspects of their operations, including expanded market reach, revenue growth, diversified product lines, and strengthened sustainability through collaborative efforts. Further mentorship and coaching in marketing would greatly benefit the practical application of acquired knowledge. Continued support in networking and exposure to intra-African trade opportunities is sought for sustained growth. The evolution of Jake Megatech Limited showcases the transformative power of programs like the MSME Olympiad in steering businesses towards sustainable growth and success in the intra-African trade landscape. Through strategic initiatives and a commitment to innovation, the company continues to redefine the boundaries of the edible oils industry while embracing sustainability and community-centric approaches to achieve their mission: "Your health is our mission."