Introduction

Safaricom PLC (the company) is a leading integrated communication and technology services provider in Kenya and has a steadily growing subscriber base. In 2020, the company committed to transforming into a purpose-led technology company by 2025 and towards that, is continuously innovating to meet the changing needs of its customers. Safaricom will exemplify being a purpose-led technology company by applying technology to simplify life, making life more convenient, linking people to people, People to knowledge, and People to opportunities. Our efforts are geared towards positively impacting and transforming the lives of those in the communities around us and thus we strive to change the present to improve the future. Safaricom remains focused on offering the best customer experience with products and services that differentiate us from the competition and this has led to the expansion of our services in the country with the aim of engaging our customers from the grassroots.

In line with our strategic intent, Safaricom partners with various suppliers (local and international) for the supply of goods and provision of services.

We believe that investment in long-term brand-building enables businesses to thrive over time and survive market volatility. We believe that a strong brand is a powerful business asset that delivers a sustainable competitive advantage, enabling us to outperform the competition, accelerate growth, and deliver great customer experiences, now and in the future.

As such, Safaricom intends to seek the services of a reputable creative and communications agency for the provision of outsourced creative, communication, web development, and maintenance workforce that will work with brand and marketing teams as well as other partner agencies.

Main Scope

The main scope/work to be covered includes: -

I. Creative development services (working with lead creative agencies)

• Brand campaigns.
• Consumer marketing campaigns.
• Business marketing campaigns including but not limited to email marketing & podcast management.
• Content creation.

II. Customer / Trade / Shopper Marketing services (working with lead brand agency)

III. Digital PR services (working with lead PR agency)

• Digital Strategy, creative, and content marketing

IV. Social media management services

• Influencer, blogger, and publisher management

V. Strategic monitoring and managing Safaricom’s online reputation and crisis management (working with lead PR agency)

• Digital PR and Influencer engagement initiatives

VI. Website development and maintenance services

• Technology leadership, strategy, and guidance - Search Optimization, Websites and microsites development and maintenance.
• Website Analytics – GA4 & GTM implementation and maintenance

VII. Internal communication services

• Staff engagement and internal communication strategy that enhances information sharing and collaboration amongst Safaricom employees.

VIII. Voice Recording and talent management services (using 3rd party studios)

• IVR (Interactive Voice Response) for Safaricom call center
• Radio recordings from brand teams for commercials
• Voice overs for audio visual pieces e.g. documentaries

Download the document below for more information.