We believe that investment in long-term brand-building enables businesses to thrive over time and survive market volatility. We believe that a strong brand is a powerful business asset that delivers a sustainable competitive advantage, enabling us to outperform the competition and accelerate growth and deliver great customer experiences, now and into the future. It is for this reason that Safaricom intends to seek the services of a reputable agency that will provide Brand Strategy and Brand Communications Development services as well as provide overall Brand Guardianship in order to: -

a) Create more focus:

• Develop best in class campaigns that build greater clarity, cohesion and distinction across the business

• Support growth

• Align the growing business(es)

b) Support sustainable brand development

• Establish Safaricom as a techo brand

• Establish a robust but flexible strategic platform and identity system to support the business

• Provide checks and balances that ensure consistent deployment of the brand at all touchpoints

c) Create a shared sense of purpose across the company

• Establish an inspiring and motivating steer for all staff, to build greater brand belief and meaning The Brand Strategy, Brand Communications and Brand Guardianship scope will cover ALL the Safaricom, the business units, foundations and subsidiaries.

2. AIMS AND OBJECTIVES

The main aim of this EOI is to shortlist the best-in-class Brand Strategy, Brand Communications and Brand Guardianship agency with the willingness to undergo the RFP/Tender/Bidding process and demonstrates to have the right levels of skill and capacity to undertake these services in line with the scope requirements. We envision that the right firm will be supported by specialized technologies/tools and capabilities necessary for servicing the Safaricom account, to handle the whole portfolio of services, coupled with an intimate knowledge of the operating environment.

The RFP will thereafter result into the establishment of a commercial framework to engage the successful company(ies).  C1 - Public

If interested in participating in this process, please see below details on how to respond to this call for Expression of interest.

3. EOI CONTENT

Your firms EOI response should contain the following information:-

a) Page One – Expression of Interest Letter duly dated signed and stamped indicating your company’s Specific Point of Contact (SPOC) for this process and their contact details

b) Page Two – Your company’s registration certificate

c) Page Three – Your company’s most updated CR12 form

d) Page Four & Five – A summary page of your company’s audited accounts for the last two years.

e) Page Six to Eight – Testimonials /Recommendations from at least 3 of your previous/current corporate clients, etc. for similar services

f) Pages 9 to End – A proposal clearly indicating the following: -

✓ Years of operations including locally.

✓ The experience of senior staff to handle the Safaricom Plc account with at least 8 years of experience in marketing, advertising and communications related experience and track record in the industry.

✓ A current list of clients where similar services have been carried out and confirm the specific brand(s) and/or portfolio(s) managed for the organization(s) in the last 2 years.

✓ A portfolio of different brand strategy and brand communications development work done in the past 2 years. (At least 3 different clients).

✓ Attach supporting documentation of the agency’s accreditation to the Association of Practitioners in Advertising (APA) or any equivalent association, locally or internationally.

✓ Name the international agency affiliation where applicable.

✓ Please confirm if the agency represents any competing telecommunication company or mobile money service provider locally or internationally. (N.B For the purpose of clarification, Safaricom PLC competitors mean a person, organization or entity selling products or services that compete with the products or services offered by Safaricom from time to time).

✓ Confirm if agency shall work as a single entity or as a consortium/ partnership.

✓ If working as a consortium, please provide entity names of the partners.

The scope and requirements shall be expounded further in the RFP for shortlisted firms.