In line with our strategic intent, Safaricom partners with various suppliers (local and international) for supply of goods and provision of services.

We believe that investment in long-term brand-building enables businesses to thrive over time and survive market volatility. We believe that a strong brand is a powerful business asset that delivers a sustainable competitive advantage, enabling us to outperform the competition and accelerate growth and deliver great customer experiences, now and into the future. It is for this reason that Safaricom intends to seek the services of a reputable agency that will develop :-

• Brand campaign that will begin to position Safaricom PLC as a purpose-led Techco (coming from a purpose-led Telco).

• Brand campaign that will position us as the business transformation experts for enterprises looking to grow through technology. Consider this a grand reintroduction of our business brand to Safaricom customers.

2. AIMS AND OBJECTIVES

The main aim of this EOI is to shortlist the best-in-class Brand Campaign Development agency with the willingness to undergo the RFP/Tender/Bidding process and demonstrates to have the right levels of skill and capacity to undertake these services in line with the scope requirements. We envision that the right firm will be supported by specialized technologies/tools and capabilities necessary for servicing Safaricom PLC, coupled with an intimate knowledge of the operating environment.

The RFP will thereafter result into the establishment of a commercial framework to engage the successful company(ies). If interested in participating in this process, please see below details on how to respond to this call for Expression of interest.  Provision of Brand Campaign Development Service 

3. EOI CONTENT

Your firms EOI response should contain the following information:-

a) Page One – Expression of Interest Letter duly dated signed and stamped indicating your company’s Specific Point of Contact (SPOC) for this process and their contact details

b) Page Two – Your company’s registration certificate

c) Page Three – Your company’s most updated CR12 form / Ownership and Percentage

d) Page Four & Five – A summary page of your company’s audited accounts for the last two years.

e) Page Six to Eight – Testimonials /Recommendations from at least 3 of your previous/current corporate clients, etc. for similar services

f) Pages 9 to End – A proposal clearly indicating the following: -

✓ Years of operations including locally (if any).

✓ The experience of senior staff to handle the Safaricom Plc account with at least 8 years of relevant experience in marketing, advertising and communications with a track record in the industry.

✓ A current list of clients where similar services have been carried out and confirm the specific brand(s) and/or portfolio(s) managed for the organization(s) in the last 2 years. Consider normal consumer and B2B relevant clients you have worked with based on the brief(s) you want to express interest for.

✓ A portfolio of different similar business size, brand campaign work, done in the past 2 years. (At least 3 different clients). Consider normal consumer and B2B relevant campaigns based on the brief(s) you want to express interest for.

✓ Attach supporting documentation of the agency’s accreditation to the Association of Practitioners in Advertising (APA) or any equivalent association, locally or internationally.

✓ Name the international agency affiliation where applicable.

✓ Name local agency partners where applicable

✓ Please confirm if the agency represents any competing telecommunication company or mobile money service provider locally or internationally. (N.B For the purpose of clarification, Safaricom PLC competitors mean a person, organization or entity selling products or services that compete with the products or services offered by Safaricom from time to time). ✓ Confirm if agency shall work as a single entity or as a consortium/ partnership.

✓ If working as a consortium, please provide entity names of the partners.