As Safaricom, we use our Brand Catalogue to tell our Brand Story and to reinforce our corporate identity and generate brand recognition internally and across the market at large. Promotional materials are used by companies to execute advertising campaigns in the delivery of their commercial plans. A well thought out and properly executed brand catalogue attract consumer attention and provides an effective marketing tool that promotes the brand in addition to attracting consumer attention and providing an effective marketing tool that promotes the brand. Due to their appealing and informative nature, promotional materials are capable of stimulating purchases directly at the point of sale and keeping the brand feel alive in the hearts of its customers. To assist with this, a list of items has been developed over the years and forms our Brand Catalogue.

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