Successful businesses have extensive knowledge of their customers and their competitors. Market research is the
process of gathering information which will make you more aware of how the people you hope to sell to will react to your
current or potential products or services.

How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness.

Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget.

Effective marketing requires a consistent awareness of upcoming trends and emerging channels. Even if you feel confident in your business's current techniques and strategies, you should keep an eye on what’s coming next so you can stay competitive and ahead of the rest.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.

Marketing is important to every business’s survival. As a small business owner, you probably have a small business marketing strategy. But, marketing is always changing with new tactics.

What's the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up? How can you get the word out about your business in the most affordable way?


digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company.

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective.

Marketing in SMEs may not be as high up on the agenda on the daily ‘to-dolist’ as it is for larger corporations, but starting a new business or trying to grow an existing business requires extensive marketing efforts.

For companies with corporate clients, sometimes referred to as business-tobusiness or “B2B” enterprises, one of the best ways to separate yourself from your competition is by having great customer service. Just as human beings like to be paid attention to and treated well, your corporate clients are no different – they are largely comprised of people after all.

 The only way to beat the competition is to stop tryingto beat the competition.

An entrepreneur has to create more value for his/her customer for them to become repeat customers and ensure sustainability of the business.

Understanding customer value is by far the most important thing you can do to identify ways to grow your business.

How do you define value? can you measure it? What are your products and services actually worth to customers?